Strategy Two : Engage your prospects

Your website is looking great, and the number of visitors is steadily on the rise. Increased traffic is good, but not an end in itself. In the world of commercial web-speak, one term stands head and shoulders above the rest: Conversion. The theory is that a casual browser should be converted to a subscriber, a subscriber to a lead and a lead to an actual client. But how is this achieved in ... Read More

Strategy One : Be Found

You have a brilliant development, pound for pound one of the best in its class. But the buyers just aren't rolling in the door. The money spent on print advertising has been a huge waste of time and you have no means of measuring the return in any event (more on this later). You may well be surprised to learn that the bulk of our target market have searched for a development such as yours on ... Read More