Not all listings are the same

In our recent marketing efforts we've talked a lot about the new development-specific listing on Property24 and why our clients should be publishing their developments to it. Developers tend to get it but Agencies don't. The reason tends to be the same; most Estate Agencies (at least the big ones) already have a feed to Property24, often through their own proprietary software or via ... Read More

Introducing Development Ranking

According to statisticians, the chance of you reading past the first paragraph of this blog post is pretty slim.Why?Well, when it comes to our internet browsing habits, we tend to be rather fickle. If the content doesn't grab our attention within the first few seconds, we'll simply click to the next page. In fact, according to research compiled in April, the average human's attention span in ... Read More

PropertyEngine and Property24 team up

We are proud to announce that we've teamed up with Property24 to bring our developers and agents the best development portal listings on the market. Our tech team have been working tirelessly over the past few months to integrate our listing system with Property24 and we're thrilled to be able to offer a comprehensive listing on both portals.What does this mean?In addition to being listed on ... Read More

Property24's New Development tab - Small Addition, big impact!

It's no secret that we've been publishing developments on Property24.com for the last three months. I mean, who wouldn't shout it from the roof tops when given an opportunity to play in the big leagues? More importantly though, those clients that opted to try out the trial offer have reaped the benefits of a lot more qualified leads coming their way. On all counts, it's a great success.It ... Read More

Property Portals in South Africa - A response to Jan le Roux

In the September/October 2014 issue of ‘Property Professional’ magazine, Jan le Roux, Chief Executive of Real Estate Business Owners of South Africa (Rebosa) writes on the continued growth of online property listings, and the dominance of Property24 and Private Property. While it is certainly a worthwhile debate, he raises a number of issues that warrant a response.The article begins with some... Read More

FLISP - More than a Five-Lettered frustration

FLISP, or Finance Linked Individual Subsidy Program, is regarded as a different variety of F-word in some property circles. However, this maligned and misunderstood government subsidy that aims to help first time home buyers afford their own property might deserve a little closer inspection than a five-lettered frustration.While understanding the mechanisms that go on behind the scenes can be ... Read More